3 Things You Must Do Before You Submit To Article Directories To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based Marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story. Let us take a look first at the common mistakes that some people make before submitting their contents to article directories: 1. Confusing the reason to promote the articles with the reason to write them. In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents. 2. Failing to maximize the promotional opportunities of article Marketing. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have. 3. Publishing content that does not help your readers. Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf. In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

The Google AdSense program still offers one of the most effective, easiest & lucrative ways to make loads of money online.

However whilst this may be true it only rewards those internet marketers who are savvy enough to know how to use the AdSense program to their advantage.

In other words AdSense definitely does not reward everyone equally - some AdSense publishers will struggle to earn a few measly dollars while others are making in excess of $100,000 a month.

Which group of AdSense publishers would you rather be in?

I'm sure you would choose to be amoungst the big earners, in which case read the following power tips to get your Google AdSense campaign started on the right track...

5 Powerful Tips To Make Money From AdSense

Niche

Choose your website's niche, theme or topic carefully.

If the niche is not a popular one there may not be enough Google Adwords advertisers for AdSense to serve up enough relevant ads on your web page.

Content

Build your website with lots of compelling & interesting content to ensure site popularity & good traffic.

Get Traffic

Your site may look great but don't forget that: No Traffic = No Revenue

So you need to generate targeted traffic to your site - unqualified traffic will not help as the site visitors are unlikely to be interested in your website's topic and therefore won't be interested in clicking the Google related ads.

AdSense Optimization

While getting search visitors to your website is a vital part of the earning process, getting them to click on your ads is just as important - therefore your site's ads need to be correctly optimized to encourage this.

Test & Tweak

You need to experiment with the positioning & size of your ads.

The AdSense program provides site diagnostics, reports & various other tools to help you ensure that you are getting the most out of your AdSense account.

So while making money with AdSense's set and forget, auto pilot type of arrangement is relatively easy, you aren't going to make anywhere near what you can from it unless you tap into the best AdSense brains in the business.